The first thing I do when I open my mailbox and see junk mail is throw it away. That’s why I had to just call-out one mailer that I got recently that did make me pause (even if it was for 5 seconds) to read it simply because this direct mail piece had an actual key glued to the front that this sweepstakes company wanted me to use to play a scratch-off tic tac toe game. I didn’t do it, but it did keep my attention a little bit longer than the 500 other junk mail pieces I got that day.