SXSW invades Austin

I’m not sure when it happened, but SXSW Interactive has become a huge deal in Austin for brands, agencies, start-ups and everyone else in between. Its popularity has grown to the scale of an estimated 80,000 badge holders (according to the nice individual who helped me check in at registration) which is insane to me! That is a lot of people.

Two of my favorite things about SXSW are the people watching and the social media conversations that pop up which is why I’m a fan of Mashable’s SXSW Trendspotter that they have created through a partnership with Topsy. Case in point is that during a session today on “How to Rank Better in Google and Bing” the hashtag #Bingle popped up and was a top trending hashtag during day one of SXSW Interactive which I found highly entertaining and amusing.

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